Export Impact For Good

Countries / Territories

Central America: Women and e-commerce

  • Central America women and ecommerce

    Linking Central American Women Business Enterprises (WBEs) with the Global Gifts and Home Decoration Market is funded by the European Union (EU) and implemented by the International Trade Centre (ITC) in collaboration with the Secretariat for Central American Economic Integration (SIECA) and national implementing partners.

    The beneficiary countries are Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama.

    “The tools we are using in the project are going to help us export through e-commerce. We are learning how to effectively use keywords and how to modify our website to adapt it to the target market.”
    Kryssia Quintanilla, Co-founder and manager of Coco Canela

    “With e-commerce we do not need to move to other places to sell. We just need to gather all the elements to make our website and products attractive so that we reach more people.”
    Johanna Canahuati, Founder and manager of Joe Canahuati Handbags

    “E-commerce will be a source of employment for women in El Salvador. The project will help us become self-sufficient and more competitive in the national and international markets.”
    Fátima Calero, Founder and manager of Piedraluna

    “Online selling is the way to market in the present and in the future. Having access to e-commerce will help us reach more people.”
    Milagro de Mena, Founder and manager of Milli Amantolli

  • EU

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